It is with great pleasure and anticipation to present to you the
2014 offering of the first ever Western Exposure Female Sale.
When I was considering the sale I knew, without a doubt, that I
had to bring my best or I was going to be one and done. We are a
commercial cow operation with a horrible addiction of trying to
raise show steers. For the past fifteen years we have been keep-
ing many clubby type females back with hopes of raising the next
great one.
We have good intentions, but usually they get turned out with
a bull and never see the straw of BIM or MAB they anxiously
await. The high hopes of the next Denver Champion are lost to
the realization that we eat because of the 600 lb. calf and not
the fuzzy eared freak. With 2,500 commercial cows, only one hired guy, and a Border Collie
that’s smarter than your honor student, there just aren’t enough hours to get it all done.
With that being said, please realize that this group of females have been selected from the heart of our herd.
They were not under special treatment the past year or in a dry lot on the fat ration. The majority of the cows
have weaned a calf this fall or were fall calvers and spun for the spring. They stayed out on grass till November
and are in perfect condition. The bred heifers ran on grass until mid October in the high country of central Idaho.
They have not been pampered and will not require any special treatment. They are bred to produce, not just
picture. I feel anyone could incorporate these western genetics into their herd and feel the financial impact the
first year and for years to come.
I believe there are many potential donor candidates offered as well as the start of many soon to be famous
cow families. The offering is deep with a heavy influence of Simmental, Angus, and Club Calf genetics that can
be an asset for any progressive herd. I thank you for your interest in the cattle, and please do not hesitate to call
if you have any questions.
-
Trevor Roche
“We couldn’t be happier with the cattle we bought from Roche Cattle Company. The semi load of bred heifers calved in
February 2013 in our hoop barn. They were very quiet and gentle to work with, easy calving, and extremely maternal.
The weaning weights were through the roof and the keeper heifers look to have some real promise for the future of
our herd. You can’t go wrong with sound, functional cattle that are maternally and performance driven with elite show
pedigrees. Thanks again for sharing your genetics and a piece of your program. It was great doing business with you.”
- Andy and Larry Platner from Lisbon Iowa
