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Meet Our Staff
50K HD
Ron Bieber
Founder of BRAR, range, pasture & alfalfa
specialist, and cattle breeding.
Lois Bieber
Co-founder of BRAR. Responsible for the sale
meals and hospitality. Oversees all ranch
activities.
Craig Bieber
CEO of Bieber Red Angus Ranch, handles all
ranch activities.
Peggy Bieber
Craig’s partner and now full-time office staff,
handles all bookkeeping, and clerks the sale.
Craig Howard
Cowboss, AI technician, welder and equip-
ment repairman.
Lindley Harrington Howard
Social media manager at BRAR. Past summer
intern and day help hand. Helps clerk the sale.
Craig Howard’s wife.
Kenny Meidinger
Equipment manager, responsible for feeding
and forage at the ranch.
Michael Chapman
Herdsman, general ranch duties, light mecha-
nics.
Steve Keyser
Intern from South Africa. Steve joined us in
June and will be with us for a year.
Scott Marwick
Trainee from South Africa. Scott joined us in
June and will be with us for a year.
Eric Payne
Day help hand. Eric and Megan are now living
in Aberdeen and selling insurance. Check out
page 62!
Megan Payne
Day help hand. Helps clerk the sale. Eric’s wife.
Kristin Payne
Office/all-around assistant. Attending Augus-
tana College in Sioux Falls, SD. Helps clerk the
sale. Looking for long term employment.
What is Pfizer 50K and how do I use it?
Most of us have read howDNA has changed the game
in Livestock Evaluation. Most of us have tried to read the
scientific explanations on how it works. Simply put, cattle
that excelled in specific traits were tested, and DNA identi-
fied the genes (or markers) that superior animals had in
common.
For example, let’s look at WeaningWeight (WW). Many
thousands of animals with actual weaning weights record-
ed were evaluated with DNA. Some with very high wean-
ing weights had the same gene markers in common, while
some with poor weaning weights possessed an altogether
different set of gene markers. We can nowDNA test to
investigate whether an animal outside the discovery group
possess these favorable markers proven for superior wean-
ing weight. The DNA possessed by a sire is directly corre-
lated to his ability to transmit desirable traits to his offspring.
EPDs are good, DNAmakes them better. EPDs work.
They are the best information in the industry, but are inher-
ently dynamic with something called “possible change”,
which says that EPDs can change significantly once prog-
eny arrive. No fault of the system, because a pedigree
prediction cannot describe which genes an animal actually
got from its parents, as there are billions of possible combi-
nations. When DNA for these favorable (or unfavorable)
markers is applied to the calculation of EPDs for each trait,
they become much more accurate. In fact, Pfizer HD 50K
can make EPDs up to 6 times more accurate and predict-
able than a pedigree prediction alone.
Another way to look at it is with Progeny Equivalents.
They describe howmany progeny a bull would have to sire
in order for his EPDs to reflect a comparable amount of ac-
curacy:
• Birth – BWEPDwith 50K has the
same accuracy as 13 progeny birth
weights turned in on your bull.
• Weaning – WWEPDwith 50K has
the same accuracy as 14 progeny
weaning weights on your bull.
• Yearling – YWEPDwith 50K has
the same accuracy as 15 progeny
yearling weights on your bull.
• Milk – M EPDwith 50K has the same
accuracy as having 15 daughters in
production out of your bull.
• Carcass – CWEPDwith 50K has
the same accuracy as 11 progeny
carcasses weighed from your bull.
• Rib Eye – RE EPDwith 50K has the same accuracy as 9
progeny carcasses measured for Rib Eye.
• Marbling – MB EPDwith 50K has the same accuracy as
having 10 progeny carcasses graded.
• Ultrasound – Carcass EPDs with 50K have the same ac-
curacy as up to 30 progeny scanned.
The Pfizer 50K DNA test analyzes over 50,000 different
markers spread across the entire bovine genome for the
most comprehensive analysis, unlike cheaper DNA tests
that only look at 400 gene markers, and are obviously less
accurate.
Today we can reliably put bulls together for uniformity
as well or better with Genomic-Enhanced (GE) EPDs than
we can with half-brothers or even full brothers with non GE
EPDs.
For more information on Pfizer HD 50K DNA and Genom-
ic-Enhanced EPDs visit Pfizeranimalgenetics.com or call
Larry Gran, Cattle Genetics Specialist, Pfizer Animal
Health, 605-641-3254 or email
.