Page 2 - DVAuction Online Catalogs

Dear Fellow Cattlemen,
What a year 2012 turned out to be for those of us who live
in the northeast corner of South Dakota!
Ideal calving and plating weather, everything seemed to be
falling into place. Then the summer turned dry and we
wondered if we would have a crop, enough hay and even grass
to make it last. As it turned out, the crops were some of the
best of all time, and the prices were excellent and still are. Yes,
pastures got a little short, but all in all, it was good. We can
only hope and pray that 2013 blesses again throughout the
seasons.
It may seem odd that we talk about crops in a bull sale
catalog, yet there are a numerous similarities. We all know
that in order to raise the most bushels, we need the best and
newest genetics available.We need to put forth all the best
tools and ingredients to do that. Cattle breeding is exactly
the same. One must keep abreast of new technologies, like
DNA and Geneotyping, a subject that requires more space
and knowledge than the writer of this message has!
We at Pearson Cattle Company are constantly on the search
for new genetics or combinations of genetics, just like crop
genetics, that can improve the overall quality of our product,
increase the consistency of same, and yield a profitable return
on investment for us and our valued customers.
With cattle numbers being the lowest since 1949, the times
are right for our industry to be the most profitable it has ever
been. We believe that the genetic profiles of the bulls in this
sale can help “our customers” do that. Cattle breeding, like
crop breeding, is always evolving. We cannot afford to single
trait select, but like Frank Padilla, our director of breed pro-
motion and marketing at the AGA said,“We must do all things
possible to stay between the guardrails of the road we are
going down”.
Trials and research projects have proven time and again the
economic benefits of crossbreeding. The most important
benefit of crossbreeding is the cow side. We know and have
proven it to ourselves that the Gelbvieh cow is the most
efficient and profitable of all crosses and can be mated to any
breed, and the results will be favorable.
Thank you for evaluating this offering and as always, let us
know if we can assist you in any way. We look forward to
seeing you at the sale.
THE PEARSON’S
PCCI, the prefix
you have come to
trust for your source
of calving-ease,
high-growth bulls!
TERMS: Offering sells under the Standard Terms and Conditions of the American Gelbvieh Association.
Pearson Cattle Company, Inc. is not liable for accidents or injuries on sale day.